AI Tools for Gym Owners — Built by a CrossFit L4 Coach, gym owner & performance specialist. 16 years on the floor.

Stop running your gym
on instinct alone.

Ten AI tools that fix real problems — retention scripts, revenue modelling, coach development, onboarding systems, and more. Start with a free 5-minute audit, or get the full toolkit today.

Start Free Audit Get the Suite — £79
Audit is free · Suite is £79 one-off · No subscription
Built by
CrossFit Level 4 Coach
16 Years CrossFit Seminar Staff
Global Educator & Course Supervisor
Gym Owner & Head Trainer
The Real Problem

Most gym owners work harder than their business deserves

You're coaching classes, managing staff, chasing leads, and handling admin — all while wondering why the numbers aren't reflecting the work you're putting in.

The problem usually isn't effort. It's that revenue is quietly leaking from places you're not looking: retention gaps, underpriced offers, over-reliance on the owner, and systems that create friction instead of growth.

This audit finds them. In 5 minutes.

68%
of gym owners have no formal retention system — and don't know their monthly churn rate
3–5×
more expensive to acquire a new member than retain an existing one
1 in 3
gym owners identify as the single point of failure in their own business
What the Audit Covers

Five areas. Every significant leak lives in one of them.

01
Revenue & Business Model
Are your pricing and offer structure actually building a business, or just covering costs?
02
Member Retention
Do you know your churn rate? Do you have a system for keeping people — or are you relying on hope?
03
Coaching & Staff
Can your gym deliver a consistent experience when you're not on the floor?
04
Marketing & Growth
Is your growth predictable, or does it depend on word of mouth and occasional bursts?
05
Operations & Owner Freedom
Could your gym function for a week without you? If the answer is no, you own a job.
How It Works

Straight to the point

1
Answer 10 questions
Honest questions about how your business actually runs — not how you wish it did.
2
Get your score
A personalised breakdown across all five categories, with a clear overall business health rating.
3
See what to fix first
Three priority actions based on your specific results — not generic advice.
4
Use the tools to fix it
Purpose-built AI tools for each category — retention scripts, onboarding systems, coach frameworks. No consultant required.
The Full Tool Suite

Ten tools. One payment.
No consultant required.

Retention, revenue, coach development, onboarding, and class culture — every significant problem a gym owner faces. Built on the frameworks used to train the world's highest-certified fitness coaches. Two tools are free. The full suite is £79, one-off. Or start with the £9 Revenue Leak Report if you want to tackle one specific problem first.

Gym Business Audit
10-question diagnostic. Personalised score across 5 revenue categories.
Free
90-Day Action Plan
Personalised 3-month roadmap generated from your audit scores.
Free
Revenue Leak Report
11-question assessment. Named leaks, financial impact, and your immediate priority action.
£9
Member Retention Builder
Turn a drifting member into a conversation — personalised message ready to send today.
Suite
New Member Onboarding Builder
AI-generated session plan and 4-week follow-up sequence for every new member.
Suite
Coach Feedback Tool
Structured observation framework based on L4 assessment methodology.
Suite
Weekly Class Culture Prompt
Whiteboard message, coach talking points, and a community question — every week.
Suite
Revenue Stream Generator
Discover income streams you're positioned to add — then model the numbers before you commit.
Suite
Churn & Upsell Dashboard
Weekly snapshot of who's drifting, who's ready to upgrade, and exactly what to do about it.
Suite
Coach Video Review
Watch your session back, work through a structured L4 debrief, get a formal coaching report.
Suite
Get the Full Suite — £79
One-off payment · Invoice within 24 hours · No subscription
Or start with the free audit →
Simple Pricing

Start free. Upgrade when you're ready.

Free
£0
No card required
Diagnose where your revenue is leaking and get a personalised 90-day action plan — no commitment, no upsell during the process.
  • AI Gym Business Audit (10 questions)
  • Personalised score across 5 categories
  • 90-Day Action Plan generator
Start Free Audit
Most popular
Full Suite
£79
One-off payment · No subscription
Everything you need to run a better gym. Use the tools any time, as often as you need, indefinitely.
  • Everything in Free
  • Member Retention Script Builder
  • New Member Onboarding Builder
  • Coach Feedback Tool (L4 framework)
  • Coach Video Review Debrief
  • Weekly Class Culture Prompt Generator
  • Revenue Stream Generator + Calculator
  • Churn & Upsell Dashboard
Get the Suite — £79
Already purchased? Sign in →
1:1 Video Review
£295
60-minute session · Limited availability
Send your session footage. Danny reviews it, then walks you through exactly what's working, what isn't, and the specific changes that will make the biggest difference to your coaching and your gym.
  • Pre-call video analysis by Danny personally
  • 60-minute debrief — specific, not generic
  • Written action summary sent after the call
  • Full suite access included
Book a session

Stop running your gym
on instinct alone.

Ten AI tools. One payment. Every significant problem a gym owner faces — retention, revenue, coach development, onboarding — covered and ready to use today.

Get the Full Suite — £79
One-off payment · Invoice within 24 hours · Or start with the free audit